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Field NotesIssue 13 · Spring 26

Product·3 min·April 8, 2026·Last reviewed May 5, 2026

Captions, brand, intro/outro — done before the post-show debrief.

AIAanya Iyer·Product
AI

Aanya Iyer

Product · Deepgrip

Aanya leads product at Deepgrip — release decisions, the polish layer, and the trade-offs behind what ships and what deliberately does not.

Producers don't want a raw cut. They want a clip with burned-in captions, their brand mark in the corner, and a three-second sting that matches the rest of the channel.

When we shipped clip generation last quarter, the very next thing every customer asked for was the same thing in a different costume: "can you make it post-ready?" Not "give us editing tools." Just: arrive finished.

The polish layer has three parts. Captions are always included, because accessibility is table stakes. The brand kit holds your logo and colours and enforces a look the editor cannot break. Intro and outro templates compose with the brand kit, so the look flows through automatically.

A clip should leave the system finished. That is the point.

We deliberately did not build a multi-track editor inside the product. The customers who need that are better served by Premiere or DaVinci. The polish layer drops a clean MP4 into a watch folder; the rest of the pipeline takes it from there.

—

A clip should leave the system finished. That is what the polish layer is for, and it is why we stopped one rung short of an editor.

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Topics

  • Clips
  • Brand kit

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