Why citations matter
A media archive answers questions. The questions are asked by editors, researchers, devotees, students, journalists, citizens — and the answers must be defensible. Every claim must point at a specific clip with a specific timestamp the asker can replay.
Plausible-sounding paraphrases are not good enough for editorial, legal, or scholarly use. An archive that occasionally invents an answer is worse than an archive with no search at all.
What a Deepgrip citation looks like
A clickable timestamp on the answer. Tap it: the source video opens at the exact moment, with the surrounding 30 seconds visible. The speaker is named when known. The original transcript is one tap away even when the answer is rendered in a different language.
When the right answer is "I don't know"
If nothing in the archive supports an answer, Deepgrip says so plainly and suggests how to refine the question. We never invent a citation. Trust is the long game.