Comparison · cloud video APIs

Deepgrip vs Azure AI Video Indexer.
A finished search or an API to build on.

Azure AI Video Indexer is a Microsoft cloud service that extracts insights from video through an API, which a team then builds into its own application. Deepgrip is a ready search and answer layer for archives held in Indian languages. Facts about Azure below come from Microsoft's documentation, last checked October 2026.

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Capability
Deepgrip
Azure AI Video Indexer

Form

A product with search, answers and compilations
A cloud service and API that extracts insights. Your team builds the search experience

Indian languages (speech)

Check Microsoft's current list for the languages in your archive.

23 Indian languages and English
Microsoft's language page lists Hindi, Tamil, Telugu, Kannada, Malayalam and Gujarati as supported sources. Bengali appears only with its Arc-enabled option. Marathi and Punjabi are not listed

Mixed-language speech

Language identification works over a custom list of up to 10 languages per job, and Indian languages must be added to that list

Custom language model

Handled by Deepgrip
Of the Indian languages, listed for Hindi only

Deployment

Deepgrip cloud or on-premise
Azure cloud. An Azure Arc-enabled option exists with narrower language support

LTO tape archives

Not mentioned on the pages we checked

Timestamped answers to questions about the archive

Not stated on the pages we checked

Choose Deepgrip if

You want a finished search and compilation product

You hold Indian-language footage on NAS, tape or in a MAM and want to search it by meaning, get answers with timestamps and build compilations, possibly on your own premises, without building the application yourself.

Choose Azure AI Video Indexer if

Your team builds on Azure

You have developers, you already run on Azure, and you want video insights delivered through an API that you connect to your own application. Azure AI Video Indexer is built for that.

Azure AI Video Indexer vs Deepgrip — common questions

Is Deepgrip a replacement for Azure AI Video Indexer?

They serve different needs. Azure AI Video Indexer is an API for developers. Deepgrip is a finished product for searching and reusing an archive. Some teams could use both.

Does it cover all Indian languages?

Deepgrip covers 23 Indian languages and English. Microsoft's language page lists six Indian languages for speech and does not list Marathi or Punjabi. Its list changes, so confirm the languages in your archive.

Can we keep footage on our own premises?

With Deepgrip, yes. Azure AI Video Indexer runs on Azure. Microsoft describes an Arc-enabled option, with narrower language support.

How do we start with Deepgrip?

Book a demo with a sample of your archive. If it fits, we scope a paid 14-day proof of concept against success criteria agreed on day one.

Try Deepgrip on a real archive.

Book a demo and bring a slice of your back catalogue. We index it, run your real queries, and show you the citations coming back.

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Azure AI Video Indexer is a trademark of its owner. Azure AI Video Indexer official site. Comparisons reflect publicly documented capabilities at time of writing and may have changed since.